Skip to main content


Red Rocks wouldn’t be Red Rocks without a great team and we’re fortunate to have an excellent group of partners who are generous with their support. Our goal in establishing these partnerships is to provide an elevated guest experience, offering added-value to our fans and additionally driving sustainability together, both at Red Rocks and within each group’s efforts beyond Red Rocks. Here’s a list of our venue partners and a little insight into each relationship.


The official vodka of Red Rocks Amphitheatre is found all around the venue. Absolut Colorado Red Rocks Edition is a limited edition package from a distillery dedicated to sustainability with CO2 neutral distillation. Available at your local wine and spirits retailer, Absolut Colorado is the perfect way to bring the spirit of Red Rocks to your home.

Learn More


Altos is the official tequila of Red Rocks Amphitheatre. It's delicious on its own, with a splash or paired with Bols Watermelon Liqueur. The Red Rocks Margarita is the color of a Colorado sunset with a watermelon flavor that tastes like summertime. Keep an eye out for the Altos van at Red Rocks events!

Learn More


Coca-Cola is the official beverage, soft drink, juice and sports drink of Red Rocks Amphitheatre. Get Caught Red Handed consuming a Coca-Cola beverage at Red Rocks or Get Caught Green Handed using Red Rocks’ onsite recycling containers and you could be randomly selected and chosen as a “Surprise and Delight” prize winner.

Learn More


Crack open a cold one and crank up the volume with our refreshing Hot Tracks and Cold Beer Playlist on Spotify. The playlist features top songs from artists who have played at Red Rocks and is perfect for listening at home, on the go, or before your next Red Rocks tailgate.

Learn More


Eco-Products® is a certified B Corp and proud provider of compostable foodservice packaging to Red Rocks Amphitheatre. The cups, plates, forks, and containers you use at Red Rocks to enjoy tasty beverages and yummy food are all made from plants. The best part? When you’re done eating and drinking, all of those items will be sent to a commercial composter, along with the food scraps, to be turned back into soil that can be used to grow more plants. Eco-Products® cups hold anything… except guilt.

Learn More


Eldorado Natural Spring Water conveniently delivers fresh spring water directly to your home or office. Eldorado Spring Water—The Source—has been awarded best-tasting water in multiple international taste contests. Red Rocks, known for its natural acoustical perfection, and Eldorado Springs, known for its fresh naturally tasty spring water, illustrate the fact that “You can’t manufacture natural!"

Learn More


With each icon being established in 1941, Red Rocks Amphitheatre and the Jeep brand have both been creating unforgettable open-air memories for over 75 years. Whether you’re on-tour or off-road, no venue or vehicle provides a better experience than Red Rocks Amphitheatre or a Jeep brand vehicle.

Learn More


Lyft is the official rideshare partner for Red Rocks, and makes it easy for you to get to and from the show. When you're ready to head out, make your way to Lower South Lot 2 and order your Lyft ride. The Lyft team will be onsite to answer any questions you have about the app or your experience.

Learn More


Origin Red Rocks is proud to be the Official Hotel of Red Rocks Amphitheatre and the premiere place to stay when taking in a show. Start your experience at Red Rocks by booking one of Origin’s locally-inspired rooms and suites. Check out Nomad Taqueria & Beer Garden for pre and post show food & drinks. Origin also offers hotel guests a $25 round-trip shuttle to Red Rocks on show nights.

Learn More


New Belgium’s Stage Rock Colorado Ale is the official craft beer of Red Rocks Amphitheatre. Named after one of the three rock formations surrounding the venue, Stage Rock is a 4.7% ABV Kolsch style beer. A percentage of the sales of this sessionable beer will be donated to Preserve the Rocks, a fund dedicated to education, restoration and preservation in and around Red Rocks Amphitheatre. New Belgium, a 100% employee-owned brewery, has donated over $14 million in philanthropic giving to date. Since opening its first brewery, New Belgium’s employee owners have donated beer, volunteer hours and funds to support hundreds of local, regional and national charities as part of its commitment to use business as a force for good.

Learn More


Sterling Vineyards wines express true varietal character—that set of aromas and flavors a grape variety develops when grown in the terroir that suits it best. Carefully selected winemaking methods highlight each wine’s unique personality and guarantee the high quality that distinguishes our reputation. Sterling Vintner’s Collection offers hand-crafted, approachable selections sourced from diverse terroirs that can be enjoyed every day. And now available in these convenient, resealable, recyclable, single serve (375ml) aluminum bottles.

Learn More


Stranahan's is the official whiskey of Red Rocks Amphitheatre. From grain to glass, Stranahan’s American Single Malt whiskey is distilled and bottled at its Denver distillery, the state’s first legal distillery since Prohibition. Sipping a Stranahan's at Red Rocks may earn you upgraded seats, merchandise and special end-of-season surprises.

Learn More


Vortic Watch Company is the official timekeeper of Red Rocks Amphitheatre. Makers of the only Red Rocks watch, this Colorado manufacturing company also makes one of the only truly American-made wristwatches. Each watch is built using an antique American pocket watch mechanism and all the metal components, including the custom engrave face with Red Rocks logo, are made in Fort Collins. Only 10 Red Rocks Limited-Edition watches are created each year. These watches are available at season kickoff and they go quickly!

Learn More


Red Rocks marketing department develops unique + customized corporate partnerships tailored to fit your organization’s strategic business goals.

Sample programs include but are not limited to the following:

  • On-site promotions
  • Year-round presence at our venues
  • Sampling, exhibit, product display & signage
  • Cross-promotions
  • Hospitality and special events
  • Licensing of venue name and marks
  • Grassroots marketing
  • Media

* Red Rocks Amphitheatre partner packages begin at $10,000.
* Yoga on the Rocks partner packages begin at $3,000.

For more information on partner opportunities, please contact Drew Lindley at For a list of current opportunities and official RFP documents, visit Denver Arts & Venues sponsorship page.